What we do
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Back in 2010, we set out to solve a puzzle:
How to connect independent art to its audience, on a vast scale, on an independent budget.
We became one of the first agencies worldwide to use Facebook advertising to sell thousands of records, well before most in the music industry were taking it seriously.
Our evolved solution nowadays is called SCALE.
SCALE is our proprietary system which draws on digital marketing and behavioural science techniques from multiple industries to create unique risk management approaches. This enables us to reach millions of people and achieve strategic goals using modest starting budgets.
SCALE was originally developed for our sister operation Poseidon Music for its work developing artists, however it's applicable to all arts. Our recent work in the immersive show sector is setting the standard for that industry.
Build large audiences
...without a million dollar starting budget.
Huge ticket sales
Artists are freed from gruelling tours, playing to empty rooms in an attempt to build audiences— instead they can tour to full houses from the start.
We control information and people-flow to drive projects to chart on cue, meeting strategic objectives.
Drive chart positions
We build genuine, passionate fanbases.
